LVBID trims Larchmont trees quickly this year
CHERRY PICKERS lift tree trimmers to the tops of Larchmont Village ficus trees for their annual trimming in mid-April.
The association of Larchmont Village landlords, the Larchmont Village Business Improvement District (LVBID) took advantage of the near-empty streets to conduct its annual trimming of the Larchmont ficus trees. The work, between First St. and Beverly Blvd., commenced April 15 and was completed in two days.
Commenting on the COVID-19 closures, local resident Heather Duffy Boylston, who also is the LVBID’s co-executive director and its director of public relations and marketing, told us: “We are all very concerned about our Larchmont businesses. This is a bit of a nightmare.”
She indicated that the LVBID had written to the merchants, in advance of the tree trimming, to update them on that and also to offer them marketing support through the LVBID’s website (larchmontvillagebid.com) and social media. Boylston reminded merchants that the “Larchmont Buzz” (larchmontbuzz.com) is offering free online advertising during the Stay-at-Home period. The merchants’ group, the Larchmont Boulevard Association, also has its website that promotes member merchants (larchmont.com).
In her letter to merchants, Boylston reported: “We are working with our street services company to make sure trash cans are wiped down, and we have also noticed more trash that has been thrown on the ground — we are making sure that it is handled as well.”
She added: “When this is over, we will plan and publicize a big day of shopping and dining to celebrate our return to the Village!”
Category: Real Estate