Demographics
Who are the LARCHMONT CHRONICLE Readers?
The average Larchmont Chronicle readers are well above average. If they own their own home – and most of them do outside of the Park LaBrea complex – it has an average market value of $960,000.
To qualify to buy a $960,000 home, a family needs an income of $248,000 per year. Larchmont Chronicle readers are able to spend. And they do. And they use the Chronicle for deciding how and where.
The average Chronicle readers are married, with families. They either own their own businesses, are executives with major corporations or are professionals.
| Age | Occupation | |||
| 0-13 | 21% | Professional | 49% | |
| 14-20 | 10% | Owner | 21% | |
| 21-34 | 21% | Clerical | 8% | |
| 35-64 | 32% | Retired | 22% | |
| >65 | 22% |
The Larchmont Chronicle readers own their own homes (except Park LaBrea residents) The average market value is $960,000.
In the first six months of 2008 housing values in this area ranged from $850,000 to $4 Million with the average home costing $1,200,000
| Family Income | Housing Values | |||
| $75,000 – $150,000 | 33% | $ 700,000-$1,000,000 | 38% | |
| $150,000 – $500,000 | 42% | $1,000,000-$3,000,000 | 26% | |
| $500,000 – $1million | 14% | Over $3,000,000 | 12% | |
| $1,000,000 plus | 11% |
| Housing | ||
| Owner Occupied | 68% | |
| Other | 32% | |
| Purchasing decisions affected by Larchmont Chronicle | ||
| Regularly | 52% | |
| Often | 31% | |
| Sometimes | 17% | |
NOTE: Worth Magazine survey showed that the Hancock Park area is the eighth wealthiest Big City Neighborhood in the country.
