In the 1980s, banks and real estate offices filled the storefronts along the busy Boulevard. More recently, signs for coffee houses and other take- outs and restaurants have graced building facades, with their tables and chairs spilling onto the sidewalks.
While there is no sign of a shortage of eateries on the Boulevard, a new industry is on the rise.
Bluemercury (makeup, skincare, spa) opened last month in the former Jamba Juice spot. MAC Cosmetics has leased the former Crumbs cupcake location. Diptyque sells face and body products along with French perfume and candles. More of the same can be found on the aisles at Malin+Goetz.
All are a stone’s throw from longtime Boulevard staple, Larchmont Beauty Center.
Could Larchmont be heading towards becoming a “cosmetics row?” asked Hancock Park resident Ted Leary.
Apparently, makeup is among the few items you can’t buy, or at least try on, at Amazon. Hence the beauty industry brick-and-mortar shops are booming, say financial analysts, according to a recent Larchmont Village Business Improvement District newsletter.
Online retail helped seal the fate of Village Footwear, which recently closed its doors after 20 years on the Boulevard.
Mr. Holmes Bakehouse is planning to move into the shoe store space at 248 N. Larchmont at the beginning of the year.