Photographer Cindy Sherman’s first exhibition of work in Los Angeles in nearly 20 years opened at The Broad museum in June. In an interview with the Larchmont Chronicle, Eli Broad said the new exhibit, “Cindy Sherman: Imitation of Life,” is tailored to a Los Angeles audience. He said Sherman’s work played a huge role in defining his and Edythe Broad’s passion for collecting art. Sherman was one of the first artists whose work they collected in depth.
The Broad has the largest collection of Cindy Sherman’s photos in the world. Sherman’s art is thought provoking, and through her photographs viewers are forced to rethink stereotypes created by the mass media.
In response to a question from the Chronicle, Broad said he particularly appreciates the way in which Sherman always is moving forward with her art and always is doing the unexpected. He said he likes the way she not only represents images of today but also goes back in time and questions the representation of images from hundreds of years ago. In the press preview for the exhibit, Founding Director of The Broad, Joanne Heyler, explained that the museum has been operating at capacity during the nine months since its opening. She said of The Broad’s standby ticket line that it has become such a Los Angeles phenomenon that “it has its own Twitter account,” twitter.com/thebroadstandby.
This exhibit is a wonderful collection of Sherman’s work and is well worth the short drive from Larchmont to Bunker Hill, or you can take Metro. In his interview with the Chronicle, Broad commented on how Grand Ave. has so much to discover, including other great museums, Walt Disney Concert Hall, the rest of the Music Center, plus Colburn Hall and dining at some of the best restaurants in the city.
The new exhibit features 120 works by Sherman. It was organized by guest curator Philipp Kaiser and will be open through October 2. It is the first exhibit at The Broad to have an admission fee, which is $12. Weekends are sold out through July. For more information and to purchase advance tickets, visit thebroad.org.
The “standby” Twitter account indicates there are many times when there is a short, or no, wait in the separate Cindy Sherman standby ticket line.
By Bridget Conrad