Demographics

Who are the LARCHMONT CHRONICLE Readers?

The average Larchmont Chronicle readers are well above average. If they own their own home – and most of them do outside of the Park LaBrea complex – it has an average market value of $960,000.

To qualify to buy a $960,000 home, a family needs an income of $248,000 per year. Larchmont Chronicle readers are able to spend. And they do. And they use the Chronicle for deciding how and where.

The average Chronicle readers are married, with families. They either own their own businesses, are executives with major corporations or are professionals.

Age Occupation
0-13 21% Professional 49%
14-20 10% Owner 21%
21-34 21% Clerical 8%
35-64 32% Retired 22%
>65 22%

The Larchmont Chronicle readers own their own homes (except Park LaBrea residents) The average market value is $960,000.

In the first six months of 2008 housing values in this area ranged from $850,000 to $4 Million with the average home costing $1,200,000

Family Income Housing Values
$75,000 – $150,000 33% $ 700,000-$1,000,000 38%
$150,000 – $500,000 42% $1,000,000-$3,000,000 26%
$500,000 – $1million 14% Over $3,000,000 12%
$1,000,000 plus 11%

 

Housing
Owner Occupied 68%
Other 32%
Purchasing decisions affected by Larchmont Chronicle
Regularly 52%
Often 31%
Sometimes 17%


NOTE:
Worth Magazine survey showed that the Hancock Park area is the eighth wealthiest Big City Neighborhood in the country.

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