Larchmont Chronicle Story Archive

Larchmont Chronicle Neighborhood newspaper representing Hancock Park, Larchmont Village
Miracle Mile, Park La Brea Fremont Place in the Wilshire center area of Los Angeles. Local News and
stories about the local Los Angeles Scene. Historical informattion regarding the Larchmont Chronicle and
Hancock Park area. Founded in 1963 on Larchmont Bouelvard, Los Angeles, CA, California

December 4, 2009

CAMPAIGN HOPES TO LURE SEE'S TO ORIGINAL HOME

Laura Eversz

THE CANDY STORE at 135 N. Western Ave. was opened in 1921 by Charles A. See. The building has been designated a city historic-cultural landmark

An effort to lure See’s Candies back to its original site at 135 N. Western Ave. is looking sweeter, thanks to a letter-writing campaign by members of the St. Andrews Square Neighborhood Association (SASNA).

The original See’s Candy Shop & Kitchen opened in 1921. The two-story building was recently given landmark status by the city; its façade is soon to be restored following Cultural Heritage Commission guidelines.

An e-mail circulated to neighborhood associations asked residents to write to the See’s Corporation encouraging it to lease space in the building for an outlet store. “Say, in your own words, that you (and your friends, neighbors, relatives) would love to have See’s come back to its original location,” read the missive. “Sign your name and address so they’ll know you’re serious and local!”

“I think it would be so terrific to have See’s in its historic original location,” said Henrietta Cosentino, SASNA secretary. “It would do a lot for the revitalization of Western Ave.”

In addition to the e-mail campaign, SASNA organized a fundraiser selling See’s candies, and invited Richard Van Doren, the company’s director of marketing, to meet with representatives from SASNA and Council District 4 as well as building owner Paris Realty. He accepted, and will meet at the site in early December to see whether an outlet there would be viable.

“When the building has been restored, it will be lovely,” said Consentino. “It’s an interesting and vibrant area. The Paris Baquette bakery next door has been a huge success. I don’t see any reason why See’s won’t see the same kind of success.”

Letters in support of a See’s outlet on Western Ave. can be e-mailed to Consentino at secretary@st.andrews.org

Larchmont Chronicle
542½ North Larchmont Boulevard
Los Angeles, CA 90004

Editor & Publisher: Jane Gilman
Associate Publisher: Irwin Gilman

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Information about the Larchmont Village, Hancock Park, Miracle Mile, Park LaBrea areas of Los Angeles, california. The larchmont Chronicle provides information, news stories, local events, advertising, real estate information, real estate listing advertisings, Los Angeles area demographics and other neighborhood news.